Too Shallow:
When a diamond is cut too shallow, light leaks out of the bottom, brilliancies lost and the diamond appears watery, glassy and dark.
A diamond purchase can be intimidating, but it doesn't have to be.
We specialize in diamonds. Not only do we know them, we want you to know them as well. Our goal is to help you understand what makes diamonds so special. The more you know about them, the better we can help find the diamond that is perfect for you.
We deal only in high-quality diamonds; you won't find this quality at the mall. Don't be fooled by slick-talking salesmen, know your diamonds and buy with confidence!
Please view the website of loose diamonds: Red Box Diamonds
The better cut a diamond, the more brilliant
When a diamond is cut to the ideal proportions, all of the light entering from any direction is totally reflected through the top and is dispersed into a display of sparkling flashes and rainbow colors. A well cut or faceted diamond, regardless of its shape, glitters with fire and light- offering the greatest brilliance and value.
The Ideal Cut:
Light entering the diamond reflects internally from facet to facet and is reflected back through the top ONLY, creating maximum brilliance.
Too Deep:
When a diamond is cut too deep, light leaks out of the bottom, brilliance is lost and the center of the diamond will appear to be dark.
The purer a diamond, the more brilliant
Practically all diamonds contain naturally occurring internal characteristics called inclusions. The size, nature, location and amount of inclusions determine a diamond's clarity grade and affect its cost. Diamonds categorized as internally flawless are the most treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I1 to I3. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.
The larger a diamond, the more rare
A diamond's size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75-point diamond or 3/4 carat stone. Larger diamonds are found relatively infrequently in nature, which places them at the rarest level. What also makes a bigger diamond so desirable is that it shows off a stone's fine color and cut, and therefore its brilliance, to its best advantage.
While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut and color.
The more pure the color in a diamond, the more rare
Most diamonds, although appearing colorless, actually have slight tones of yellow or brown. As these tones become more easily apparent the rarity and the cost decrease. Diamonds are graded by these color tones, starting ad "D" and continuing through the alphabet. Truly colorless stones, graded "D" are of the highest rarity.
"Fancy" diamonds - in well defined colors that include red, pink, blue, green and canary yellow - are highly prized and particularly rare.
